One of the hottest topics at this year’s SmartDrive Customer Conferences was driver incentive programs for driver recruiting and retention. And why not? With the ATA reporting the driver shortage at more than 50,000 drivers with a potential to climb to 174,000 by 2024, it’s no wonder that driver recruiting and retention are at the top of everyone’s agenda. Many fleets have adopted a data-driven driver incentive program and are seeing great results. Download the eBook, Paying for Safety, to hear the full stories from four fleets doing it right.
Check out two success stories here…
Cypress Truck Lines
Cypress Truck Lines is a family-owned and operated flatbed trucking company with approximately 500 drivers. The fleet maintains a strong safety culture and belief in technology, as evidenced by its early adoption of video safety for exoneration and coaching. Core to the fleet’s corporate culture is a focus on constructive coaching and incentivizing safe drivers.
Prior to the adoption of a video-based safety program, Cypress had an annual bonus program based on lagging indicators, such as mileage and no accidents; it did not take into account current performance. Realizing they could improve results, Cypress dove into creating a data-driven driver incentive program. Their first-quarter results speak for themselves:
- 55% of drivers qualified for Q1 safety performance bonus
- Highest Bonus $606.32
- Average Bonus $301.39
- 71% of drivers hit the Safety Score qualification; however, 16% were disqualified based on other factors
- Only 5 drivers who qualified via their Safety Score were disqualified for mobile phone use – a testament to the fleet’s focus on eliminating distracted driving
Fraley & Schilling
Founded in 1955 and headquartered in Indiana, Fraley & Schilling operates a fleet of 500 trucks – regional flatbed and dry van – in the eastern third of the United States. Every member of the Fraley & Schilling team is expected to make safety a daily practice that starts with promoting advocacy and ends with rewarding compliance.
Pulling data from a variety of sources, Fraley & Schilling created customized driver scorecards so drivers could track their performance and see where they excel, along with where they need to improve. With a driver scorecard in place, Fraley & Schilling was able to create a safety performance-based bonus program, annual safety bonuses and recognition rewards. The results of having this integrated data-driven program in place was:
- 55% reduction in accident frequency rate
- 50% reduction in DOT Recordable Accidents
- 10% reduction in self-insured retention costs
- $2 million added to bottom line since implementing SmartDrive
- Equals more money in the drivers’ pockets
Get details on these success stories plus more stories like these by downloading Paying for Safety. Access live video clips of fleets explaining their programs, see analytic reports that fuel their individual programs and learn the results they’ve achieved using a data-driven driver incentive program