Selling Safety Initiatives to Drivers—The Great American Rule!

By: Don Osterberg, Board of Advisors, SmartDrive Systems, Inc.

During my many years in the trucking industry, I found most commercial drivers are dedicated, conscientious professionals, who take their responsibility to operate safely very seriously. I’ve also determined that the best way to communicate with professional drivers is in a frank, honest and transparent way. They want and deserve to know, not only what […]

“Doing the Right Things Right”

By: Don Osterberg, Board of Advisors, SmartDrive Systems, Inc.

In a recent post I discussed the importance of viewing safety through both a moral and a financial lens when making capital investment prioritization decisions. I also took the opportunity to highlight the emerging reality in post-crash litigation, that motor carriers and commercial drivers are often guilty until they prove themselves innocent. Finally, I tried […]

Selling Safety Initiatives to Executives

By: Don Osterberg, Board of Advisors, SmartDrive Systems, Inc.

Motor carrier executives must view their fleet safety through at least two lenses, both moral and financial. Moral lens: As transportation professionals, we have a moral obligation to both our professional drivers and, especially, to the motoring public with whom we share the roadway, to operate as safely as possible. Financial lens: Generally, all initiatives […]