SAN DIEGO—Jan. 19, 2016 — SmartDrive Systems, a leader in driving performance solutions that reduce collisions and improve fuel efficiency, announced today that veteran safety, security, compliance and analytics expert, Don Osterberg, has joined its Board of Advisors. A recognized thought leader in the commercial transportation industry, Osterberg’s strategic perspective will contribute to SmartDrive’s transportation intelligence program. Areas of focus include extending recent Company innovations such as severe swerves and U-turn triggers, as well as new ways to leverage the data collected from active safety systems to create additional values for fleets. In addition, Osterberg will be directly involved in the formation of new solution initiatives and strategies related to predictive analytics, intelligent algorithm development and industry-focused management metrics.

“We are privileged to have Don join the SmartDrive advisory board,” said SmartDrive CEO Steve Mitgang. “As an influential thought leader in commercial transportation, Don shares our belief that turning today’s ‘big data’ into intelligent, prescriptive insights presents the next major opportunity for fleets to improve fleet efficiency and fully realize the value of their technology investments. We look forward to working with him to deliver breakthrough insights for fleets.”

Osterberg formerly served as senior vice president of safety, security and driver training for Schneider. As a member of SmartDrive’s board of advisors he will lend his significant industry experience and expertise to the continued enhancement of SmartDrive solutions for safety and operational efficiency. His distinguished career in commercial transportation spans several decades, and he is a recognized authority on carrier safety, having held leadership roles with organizations including the National Safety Council, FMCSA Motor Carrier Safety Advisory Committee, American Trucking Association’s Safety Policy Committee and American Transportation Research Institute’s Research Advisory Committee.

Osterberg is also a retired Airborne and Ranger qualified US Army Infantry Colonel. Prior to entering into the commercial transportation industry, he held many leadership positions during his military career including Chief Plans Officer for the 1st Infantry Division (The Big Red One) during Operation Desert Storm and an appointment as the strategic advisor to the President and Chairman of the Joint Chiefs of Staff while serving on the National Airborne Operations Center staff.

“I am excited to collaborate with the SmartDrive team and lend my expertise to the company’s transportation intelligence strategic initiatives. Making advanced analytics and actionable insights available to fleets of every size has been a longstanding challenge – one that I am excited to help solve given the impact it can have on our industry,” stated Osterberg. “I am particularly energized by the opportunity to work with a team and a technology platform known for rapid innovation and hyper-focus on identifying new ways to help fleets become safer and more efficient.”

In his role, Osterberg will offer strategic advice relating to the company’s investment in new initiatives focused on transportation intelligence, like the new SmartDrive SmartIQ® Suite, which aims to help fleets realize the full value of their technology investments and turn data into actionable intelligence to drive their business forward.