SAN DIEGO, Aug 3, 2015 — SmartDrive Systems, a leader in driving performance solutions that reduce collisions and improve fuel efficiency, announced today the appointment of technology and transportation industry veteran Aidan Rowsome as vice president, EMEA. A highly experienced executive, Rowsome assumes responsibility for all aspects of SmartDrive’s European operations, further strengthening the company’s leadership cadre and readiness to meet the requirements of the growing European market.

“Aidan brings significant experience in commercial vehicle telematics and fleet risk management to his new role and we are extremely pleased to welcome him to the SmartDrive executive team,” stated Steve Mitgang, CEO of SmartDrive. “Given the growing importance of the European market, we recognized the need to recruit a proven leader with technology and leadership credentials to head our operations in the region.”

With over 25 years of experience, Rowsome’s track record includes the successful design and implementation of operational strategies and tactics in the SaaS, cloud, telematics and legacy software sectors for leading technology brands across a number of industries. He is a recognized expert in the application of SaaS and cloud solutions for fleet and risk management, most recently having served as head of cloud practice for Unity Technology Solutions. Previous roles have included senior vice president of sales and general manager, Europe for GreenRoad Technologies; managing director, software solutions for RAC plc; and vice president of global sales for Northcore Technologies.

“As a pioneer in video-based safety systems, SmartDrive has built a remarkable reputation for delivering innovative solutions coupled with intelligent insights. I’m honored to join such a standout organization, which puts their customers first,” noted Rowsome. “The market continues to demonstrate accelerated adoption  of video to meet their safety and security needs, driving down fleet’s operating costs and saving lives and I wanted to be with a company that is committed to continuous innovation and delivering measurable results to its growing list of European fleet customers. I very much look forward to helping drive and shape the evolution of our solution suite and go-to-market plans for these valued clients.”

About SmartDrive Systems
SmartDrive Systems gives agencies, drivers and operators unprecedented performance insight and analysis, helping to save fuel, expenses and lives. Its video analysis, predictive analytics and personalized performance program help fleets and carriers improve skills, lower operating costs and delivers significant ROI. With an easy-to-use managed service, fleets and carriers can access and manage performance anytime, anywhere. The Company has compiled the world’s largest storehouse of more than 80 million analyzed risky-driving events. SmartDrive Systems is based in San Diego, Calif., and employs 450 people worldwide. For more information on SmartDrive Systems, please visit www.smartdrive.net.

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Media Contact:
Havas Formula for SmartDrive Systems
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