Why Martin Preferred Foods was Ready for a Video-Based Safety Program

Martin Preferred Foods has delivered high-quality proteins and specialty foods to customers in the Houston, Dallas, Austin and San Antonio metropolitan areas for more than 70 years. The team is focused on balancing customer service, on-time delivery, and fleet safety. While operating its fleet safely is a priority for the company, the introduction of the Federal Motor Carrier Safety Administration’s (FMCSA) Compliance, Safety, Accountability (CSA) program presented an opportunity to refocus on technologies to further improve fleet safety and protect drivers. Martin Preferred Foods’ executive and transportation leadership teams sought out a solution to help ensure not only that drivers were adhering to laws and policies on speeding, seat belt usage and distracted driving, but also that could help them proactively assess risk even in the absence of violations in these areas.

 

Why the SmartDrive^® program is the Smart Choice for Martin Preferred Foods

Martin Preferred Foods’ leadership recognized a number of benefits associated with the SmartDrive video-based safety program. By capturing footage on a daily basis, they were able to identify poor driving performance that had previously been overlooked simply because a driver had not had an accident. They also realized that video provided a basis for stronger connections between management and drivers: By better understanding what was happening day- to-day in the vehicle cab, fleet managers were better equipped to have fair and consistent conversations about driver performance that may have compromised safety and increased risk of a serious incident.