Why Kimrad Transport was Ready for a Video-Based Safety Program

Founded in October 2003 in Amarillo, Texas by Brad and Kimila Pohlmeier, Kimrad Transport is a regional cargo transport company that specializes in transporting liquid asphalt, petroleum crude oil and other liquid petrochemicals to various industries and customers. Initially, Kimrad selected the SmartDrive program to capture what happens on the road and to determine the best course of action. Since implementation, Kimrad has achieved a significant return on its investment by preventing collisions and lowering costs and, in many cases, exonerating drivers across a range of incidents.

Why the SmartDrive^® Program is the Smart Choice for Kimrad Transport

Having improved its safety score by 42 percent and seatbelt compliance by 41 percent while reducing texting by 46 percent, Kimrad doubled its implementation of the SmartDrive system by adding the program to its acquired fleet equipment operating as Bulk Crude Transport, LLC.
The SmartDrive program has become an integral part of Kimrad’s professional development program, serving as the foundation for recognizing and rewarding good driving—and building positive relationships—while improving performance. Additionally, the SmartDrive program is essential in helping manage the company’s growth, on-boarding new employees and aligning them with Kimrad’s corporate safety culture.