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Client Profile

  • Client Kienstra Ready-Mix Concrete
  • Industry Cement
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Why Kienstra Ready-Mix Concrete was Ready for a Video-Based Safety Program

Founded in the mid-1940s, Kienstra Ready-Mix Concrete is a fourth-generation family-owned company, supplying ready-mix concrete across the St. Louis regional area in Missouri and Illinois with over 20 plants in the St. Louis bi-state area. Its mission is to deliver a quality product at a fair price along with excellent service. The company launched a pilot of the SmartDrive® program in summer 2018, with the aim of exonerating drivers and reducing risks associated with operating vehicles in challenging construction environments. After recording extraordinary early results, leadership chose to cut short the pilot and roll out the SmartDrive program with Extended Recording across its entire fleet.

Reduction in Driving Without Two Hands on the Wheel
Reduction in Failure to Stop at Stop Signs
Reduction in Unsafe Following
Reduction in Unsafe Backing

Why the SmartDrive® Program is the Smart Choice for Kienstra Kienstra Ready-Mix Concrete

Following implementation of the SmartDrive platform, Kienstra immediately saw a transformation in driver attitudes and a reduction in risky driving behavior. The fleet experienced improvement across nearly every one of SmartDrive’s more than 70 safety measurements. Specific improvements included:

  • Reduced driving without two hands on the wheel by 56%
  • Reduced failure to stop at stop signs by 70%
  • Decreased unsafe following by 25%
  • Decreased unsafe backing by 26%
Kienstra Ready-Mix has also experienced a reduction in at-fault collisions since rolling out the SmartDrive video-based safety program in 2018. Plus, during a recent 12-month period, Kienstra was exonerated in several instances where company drivers were found to not be at fault, as a result of video evidence from the SmartDrive program.


“These results are unprecedented for our business and we can confidently point to SmartDrive as a primary factor in helping us achieve these outcomes. In today’s environment of ever-increasing insurance premiums and nuclear verdicts, having a great safety record is not enough. We need to stay ahead of the curve. SmartDrive allows us to easily coach our drivers on safer driving behavior and practices, whether at our facilities, at customer sites or on the road.”
–Pat Wessels, Executive Vice President, Kienstra Ready-Mix Concrete

About SmartDrive, A Video-Based Safety Solution

SmartDrive Systems gives fleets and drivers unprecedented driving performance insight and analysis, helping save fuel, expenses and lives. Its video safety, predictive analytics, telematics, compliance and personalized performance program help fleets improve driving skills, lower operating costs and deliver significant ROI. With an easy-to-use managed service, fleets and drivers can access and self-manage driving performance anytime, anywhere. The company, which has been ranked as one of the fastest growing companies by Deloitte’s Technology Fast 500™ for six consecutive years, has recorded over 15 billion miles and compiled the world’s largest storehouse of more than 300 million analyzed risky-driving events. Request more information and view the SmartDrive fleet management solution in action!

Learn More About Video-Based Safety for Your Fleet