Many fleets adopt video-based safety purely for the ability to exonerate their drivers. They found themselves in situations, before video, where a collision turned into a “he-said, she-said” moment with eyewitnesses contradicting each other. That’s when they discover that video is the only way to truly understand what occurred.
This is exactly where M&W Logistics was when it added video safety to its fleet four years ago. But, it didn’t take long for the company to realize the additional benefits video provides.
M&W Logistics Group, a family-owned and operated Nashville 3PL company, provides customized supply chain solutions that include truckload transportation, distribution and logistics management, among other services.
“We had a lot of drivers out there who we thought were safe because we used to measure safety by no tickets and no accidents,” states Chris Woody. “Then we took a look inside the truck, and we saw that drivers may not have had an accident, but they were not very safe either. They were doing some pretty risky things.”
This eye-opening experience helped change the safety culture at M&W. Drivers began to appreciate the coaching sessions and understand the cameras are there to help them be better drivers. “Now that we’ve given them all user access on their phones, there’s a lot more engagement now. Everybody really has bought into this for the right reasons. We’re not having to call guys in for coaching as much. We’ll just as often have guys walk into the office and ask, ‘How am I doing? Have you seen any videos on me?’ They know our number one goal is to keep them safe.”
Risk vs. Rewards
Encouraging safe driving with a data-driven rewards program can be far less expensive than paying for risky driving that results in collisions and claims. “We paid out over $300,000 in bonuses last year, and we hope it’s going to be $400,000 this year,” commented Woody. “We are willing to do it because we know that that driver who is working within the system is much less likely to have an accident. The cost of a really serious accident is way more than that $300,000 or $400,000.”
With the ATA reporting the driver shortage at more than 50,000 drivers with a potential to climb to 174,000 by 2024, it’s no wonder that driver recruiting and retention are at the top of everyone’s agenda. With the average replacement cost per truck driver being approximately $12,000, losing current drivers significantly impacts a fleet’s bottom line. For example, a fleet with 200 drivers and 80% driver turnover will have to spend $1.9M a year to keep the capacity steady. To learn more, download the eBook, Paying for Safety.
Video as a Recruiting Tool
The best-run fleets are using their data-driven reward program as a differentiator to attract and retain quality drivers. M&W uses video to actually help recruit drivers. “We use cameras as a recruiting tool, it’s not an objection anymore that we have to get over,” commented Woody. “We’re letting drivers know that we sincerely care about them getting home every day. That is their number one job.”
If you’d like to see how video safety can impact your fleet, sign up for a free demo.