• Mid South Baking Company

Client Profile

  • ClientMid South Baking Company
  • IndustryPrivate Fleet & Distribution
  • Fleet Size50

Mid South Baking Company

Why Mid South Baking Company was Ready for a Video-Based Safety Program

Mid South Baking Company is a leading regional supplier of baked goods to 3,500 restaurants across the Southern and Western United States. As a supplier for one of the most recognizable global brands, Mid South Baking’s top priority is delivering on their company promise of quality, food safety and customer service. It is a commitment that starts at the top and one that every employee is focused on in their daily work. The management team feels there is always more they can do to ensure they’re delivering on these promises— particularly in the area of driver safety.


Why the SmartDrive® program is the Smart Choice for Mid South Baking Company

Following an extensive evaluation process of multiple providers, Mid South Baking Company selected the SmartDrive program for a range of benefits that it offers to fleets. This included the usability of the coaching application, the configurable coaching and scoring capabilities, its open technology platform, which offers up to four camera views and extended recording capability, and the SmartDrive dedicated customer success team and partnership approach.

Improvement in Safety Score

Increase in Seat Belt Usage

Reduction in Incomplete Stops

Reduction in Unsafe Following Distance

Once they rolled out the SmartDrive video-based safety program across the entire fleet, Mid South Baking saw an immediate impact to the company’s safety program. Within the first three weeks of implementation, Mid South Baking improved its safety score by 68 percent with seatbelt usage increasing by 94 percent, incomplete stops reduced by 67 percent and distracted driving and unsafe following reduced by 100 percent.

 After deploying SmartDrive’s video-based safety solution, we quickly identified the risk areas that we otherwise could not see and were able to immediately and positively impact performance. With SmartDrive’s program in place, we are able to identify the risks that lead to collisions, improving overall safety and helping us live up to our brand promise.”
– Mike Little, Director of Transportation, Mid South Baking Company

Throughout the rollout, Mid South Baking and SmartDrive Systems worked closely to effectively communicate the goals of the program to employees, enabling dramatic driver improvement. And, because the SmartDrive program is the only video-based safety program that integrates with the engine and triggers in real-time from a broad range of risk indicators, it was able to capture the risk that other systems simply cannot see. The result is more protection for Mid South Baking fleets and their drivers and faster results for the business.


Maximizing the Value of their Investment

Mid South Baking Company is also benefitting from the extended recording capability available with the SmartDrive program, capturing more information around incidents and gaining deeper insight into compliance and safety issues, which the company was not privy to before. With extended recording, Mid South Baking can capture hard to get side swipes and backing and low impact collisions with video on demand.