Mesilla Valley Transportation

  • Mesilla Valley Transportation

Client Profile

  • ClientMesilla Valley Transportation
  • IndustryTrucking
  • Fleet Size1,300

Mesilla Valley Transportation

Why Mesilla Valley Transportation was Ready for a Video-Based Safety Program

Mesilla Valley Transportation specializes in time-sensitive service between major manufacturing centers in the U.S., Canada, and the Mexican border region. Mesilla Valley sought a video-based program to ensure a clear and unbiased picture of what happens on the road. After initial concerns about deploying a video solution, Mesilla Valley experienced first-hand the impact it can have after one of its drivers was involved in a collision with a vehicle that had video. Mesilla Valley was able to quickly determine that the situation was its driver’s fault, enabling the company to avoid a lengthy, costly claims process, and also assuring its general counsel that moving forward with video was the right choice for the business.


Why the SmartDrive® Program is the Smart Choice for Mesilla Valley Transportation

During a two and one-half month pilot program, Mesilla Valley Transportation identified 58 U-turns on public roadways. The company prohibits drivers from making these high-risk maneuvers but was unable to effectively monitor for these turns before implementing SmartDrive. With the video-based platform, driver managers can not only identify the offending drivers but also step in immediately to provide coaching and eliminate future risk.

Increase in Seat Belt Compliance

Reduction in Speeding

Decrease in Distracted Driving

U-turns Identified

Dean Rigg, Mesilla Valley’s chief financial officer, and his team selected the SmartDrive program based on key capabilities unique to the platform including its patented ability to capture U-turns, aggressive swerves and other risky driving maneuvers; unmatched triggering based on real-time data from third-party onboard systems; and its intuitive user interface. The company improved performance in key areas that are predictive of collision frequency and severity including an 80 percent increase in seat belt compliance, 88 percent reduction in speeding and 50 percent decrease in distracted driving.

“Following our competitive pilot of multiple video safety solutions, we selected SmartDrive because it clearly offered the best value for our investment, based on its demonstrated ability to improve safety, proven innovation in video-based analytics, access to video within minutes and outstanding customer support.”
– Royal Jones, President, Mesilla Valley Transportation


Maximizing the Value of their Investment

The open-platform architecture of the SmartDrive platform has enabled Mesilla Valley to generate more value from its existing investment in the onboard collision mitigation systems deployed across the fleet. This integration provides direct visibility to when the active safety system engaged, the vehicle’s following distance and speed and other engine performance information that identifies risk predictive of collisions. By choosing solutions that seamlessly work with other systems on the vehicle, Mesilla Valley is able to further leverage current investments as the pace of innovation continues to accelerate.

Transform Your Fleet’s Performance with Video Insight.

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