Jason Palmer Joins SmartDrive as Chief Product Officer

Global Risk and Safety Technology Company Strengthens Management Team with New Appointments

San Diego, California - January 5, 2009 - SmartDrive Systems, Inc., a global Driver Safety and Risk Management company, announced the strengthening of its executive management team with the appointment of Jason Palmer as Chief Product Officer.

"Jason's experience in rapidly expanding companies in their early stage will be a tremendous asset to our company," said Greg Drew, CEO of SmartDrive. "Jason is an outstanding professional with a proven track record to implement executive key strategic initiatives to grow the market and increase momentum with customers. Together, with the rest of our executive leadership team, Jason will help to drive sales to escalate SmartDrive's position in the coming year."

Palmer brings more than 16 years of expertise with outstanding accomplishments in marketing and sales for fast growing technology companies such as WebTrends, 800.com, Qualcomm, Now Software, Clientele Software, and Tut Systems. Palmer has a strong reputation for recruiting, training, and managing nationally recognized top tier marketing organizations and has consistently exceeded company and industry guidelines for excellence.

About SmartDrive Systems, Inc.
Based in San Diego, SmartDrive Systems mitigates risk by monitoring the safe operation of vehicle fleets worldwide and assesses liability in collisions. By combining sight and sound, event analysis and driver coaching, SmartDrive's automated event recorder (AER) technology and associated web-based service reduces vehicle damages, workers' compensation and personal injury costs by over 50 percent. Customers include enterprises with fleets: from small- to mid-size fleets (e.g. motor coaches, ambulances, and taxi companies) to large 500+ fleets (e.g. school bus, utility, waste management, and transit companies). For more information, please go to www.smartdrive.net.